Facebook Sharing: The Little-Known Sleaze Factor

facebook-likeI am what might be called an “active sharer” with my friends on Facebook. I enjoy sharing that which makes me laugh, marvel or challenges my thinking.

However, there’s a really ugly thing happening on Facebook. It’s been going on for a long time, and I just thought it was working pointing it out…so that folks of conscience might ponder whether or not they want to change their sharing behavior in some way.

The vast majority of the videos that get shared directly on Facebook (and no, we’re not talking about YouTube videos here) are actually content stolen from their original creators and reposted by the thieves on Facebook.

Why would they do this? Well, there’s half the story…which is that those who post them are too lazy and too uncreative to come up with original content of their own, so, instead, they resort to stealing. But the more interesting part of the story is that many of them are building their “brands”..garnering lots of Likes and followers who they can continue to spoon-feed content…and they don’t want people going to YouTube to watch instead of their page. Many of these pages are then used to advertise products or to redirect folks to web sites outside of Facebook. But many of them will be sold off to the highest bidder…giving marketers access to your personal info that you never intended to grant to them. This is actually a massive business…where large followings can fetch some pretty serious money…again…built on STOLEN CONTENT. You can read more about that here.

So, that’s one factor worth being aware of. Another is the strong potential for loss of income to those who created of the original video. You see, YouTube actually PAYS people to great good content through their monetization program. In other words, if a video gets a LOT of views, the creator can end up earning tens of thousands of dollars. There are a number of people who make their full-time living doing this.

So…thief does no work: MAKES MONEY. Video creator does all the work: LOSES MONEY. Anybody else see something wrong with this picture?

And, of course, Facebook does nothing to police this abuse at all…although I’m sure they have a mechanism for handling complaints if someone is aware their content has been reposted and takes the time to complain and document their ownership.

OK, but…what should you do about it?

What I do personally is try to go to YouTube to find the original video…even on YouTube, there are those who steal and re-post. And then I share that instead of the video posted to Facebook.

Also, I personally have created a site to enhance my sharing called ItsClickworthy.com…where I link to the original video on YouTube (so the publisher still benefits), and then share that on Facebook instead.

So…before you just click Share on a video that was posted directly to Facebook, please be aware that you are unwittingly supporting piracy, and likely discouraging further creativity from the creator of the original video.

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Very few songs have moved me in recent years like this song. I first became a fan of Roby Duke in 1982 with the release of Not The Same. The terrific songwriting, his pure blue-eyed soul vocals and some exceptional jazz-pop arrangements drew me in and haven’t let me go in the ensuing 30 years. I managed a Christian record store at the time, and sold the disc to people all across the board…from pop and rock fans to lovers of black gospel choirs. Then, in 2008, I saw this video posted on YouTube. I had heard of Roby’s passing…but didn’t realize until I double-checked that this video was recorded roughly 3 days before his death. It’s a perfect picture of the heart of a believer as they ponder both their own passing and the fate of a lost world. Every time I listen, I hear new things within this song. I went hunting for the lyrics online and could find none (though Google suggested several pages which, by all rights, *should* have had them). So, I took the time to transcribe them myself. These are the lyrics from the album version. He changed up a couple things in the live performance on the video. I hope you enjoy this as much as I did! And Roby…rest in peace, brother. You left us a beautiful legacy.

When the roll is called up yonder
I believe that I’ll be there
Though I am the same man
With the same need as always

So they say
A soul is free to
Choose a path
To each his own
We’re livin’ in the same world
Under the same pale moon
Together

CHORUS
And some change would do us all some good
It’s so good for one to find
That there is no stairway to heaven
Only a Bridge Divine

You tell me change
Change is needed
To keep the world from growing old
And we all have the same dreams for our children as always

He hung the earth upon nothing
Said to a storm, “Peace, be still.”
What more could we give them
Something that would keep them safe
Forever and ever?

CHORUS

You tell me hearts are torn asunder
By the pain of moving on
We’re travelin’ on the same rails
Upon a train that’s bound for forever

I hope you know
You’re still my good friend
But when the saints go marchin’ in
I would like to turn and see your face…

CHORUS

written by Roby Duke. all appropriate credits belong to him.

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