I guess I’m writing this point for one good reason: I just want to make sure it’s written down somewhere, so that I don’t have to keep repeating myself (because I will, and that gets old for me and for you). It’s easier to just refer folks to a single spot if they want to read more.

For me, this whole “make money online” thing is growing a bit old. I think that’s mostly due to the same reason that most music and TV bore me these days: People are so busy reinventing the wheel that we only rarely see anything new, much less anything new that’s worth seeing. I have a degree of respect for the scrappy, creative thinkers who not only think outside the lines, but invest the energy to study what they’re doing and pass along some of the results (i.e., Shoemoney and John Chow), but even moreso for those who seem to have made it their mission to instill some ethics and conscience in an industry that’s sorely lacking (i.e., Darren Rowse, Rand Fishkin, John Reese).
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